A 360° photo shows a room the way a guest would stand in it. Panora puts that photo on any page of your site. Visitors drag to look around, pinch or use the buttons to zoom, and can open it full screen. On a phone they can also turn the phone itself to look around.
Add the viewer, upload your photo to Media and pick it in Settings. Photos from 360 cameras and from a phone's photo-sphere mode work, and so do wide phone panoramas that cover less than a full circle. A new viewer starts with a sample hotel room that turns slowly, so the page never shows an empty box.
The photo loads when the viewer comes near the screen, at the size that screen needs, so the rest of the page does not wait for it. Scrolling stays normal: the mouse wheel only zooms after a visitor clicks into the photo. People who ask their device for less motion get a still view.
The free plan shows one 360° photo per viewer with a small Panora link in the corner. Premium turns several photos into a virtual tour with arrows from room to room, adds info points with a title, text and a button, lets you choose the start view and how far down visitors can look, plays a little planet intro and removes the link.