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6 trends in eCommerce website design to make your client sites convert

Online store showcasing light pink dress shoes on desktop and mobile

It’s critical to stay ahead of the curve and your competition with eCommerce growing dramatically in size and value. In 2018, 1.7 billion customers bought $2.8 trillion worth of retail goods online. Industry experts predict online consumerism will increase to 2.1 billion in 2021, and global eCommerce sales will soar to $4.8 trillion.

That’s a lot of potential profit to capitalize on. But, how can you turn eCommerce potential into reality? It begins with a great website that leverages the latest ways to build your client’s success—and yours too.

These seven trends identified by industry experts, can help eCommerce website developers deliver superior online experiences by increasing website speed, convenience, and personalization.

To help you and your clients stay ahead of the curve, take advantage of these 6 trends in eCommerce website design.

1. Go all-out on video

2. Create videos with consumers in mind

3. Add a live chat for real-time engagement

4. Optimize your sites for mobile

5. Sell across multiple channels

6. Offer more ways to pay

1. Go all out on video

Video content isn’t new, but its value keeps growing because it’s so well-suited for eCommerce customers. Studies show that 85% of customers say they want to see more videos from brands. And that’s good for your site, because it keeps consumers on your page for longer, around 2.6x. Which makes sense. From a consumer’s perspective, a product seems more credible if there’s a video showing how it looks and acts in real life.

Aside from adding credibility, video is better for SEO. A website with video is 53x more likely to reach the front page of Google.

Video content has a greater marketing ROI. Marketing professionals say conversion rates are higher using videos than any other content.

2. Create videos with consumers in mind

Here are some eCommerce video examples that work best.


Most visitors ask the same 5 to 10 questions, so cover them in a video. Produce other FAQ videos specific to your clients’ products and services.

Product videos

Create videos of how your clients’ products work. Show the value of their offerings from many angles, including demos, tutorials and reviews.

Employee bios

Showing who works at a company helps build familiarity and trust between brands and consumers.

Customer testimonials

Set your client’s brand apart and build credibility by displaying video testimonials that share real experiences and case studies.

3. Add a live chat for real-time engagement

Online shoppers expect eCommerce sites to provide around-the clock service, which is why more sites are turning to live chatbots. Chatbots are AI software programs that let visitors interact with your site via voice or text as if dealing with a live person.

Chatbots can be used to service customers, market your client’s brand, and sell products when live chat is off air. And visitors love the increased responsiveness and personalized service chatbots bring.

4. Optimize your sites for mobile

Mobile users make up 52% of global Internet traffic, so a top priority for website developers is optimizing client’s sites to deliver a smooth and seamless experience for mobile visitors.

What should you focus on? About 60% of all search queries come from mobile users, so make sure the site you build is speedy. Tailor site design for mobile users, which may mean removing unnecessary design elements that make the mobile experience clunky. Make mobile transactions simple and user-friendly so visitors don’t buy elsewhere.

You can use this tool to test the speed of any website you build with Wix.

5. Sell across multiple channels

When you’re deciding which channels to engage with on your eCommerce website, don’t forget social media. With 3.5 billion social media users around the world, there’s plenty of opportunity. And social media platforms are making online shopping easier. Savvy eCommerce websites use Facebook, Pinterest and Twitter to take visitors from prospective buyer to customers with the click of a button. This year Instagram accelerated the process with a new checkout feature that lets its users complete purchases without leaving the app, saving purchasing information for future payments.

Make sure the social media platforms you choose complement the other eCommerce channels on your site to provide a consistent visitor experience