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6 tips to gathering and leveraging client testimonials

by Kate Russell | Content and Editorial Associate, Clutch


6 tips to gathering and leveraging client testimonials

The secret’s out: a dedicated customer base is any web design agency’s or freelancer’s greatest marketing tool.


More than ever before, customers distrust traditional advertising methods. According to BrightLocal’s Local Consumer Review Survey, 45% of consumers aged 18-55+ are skeptical of online reviews. Along with marketing executives, freelancers recognize word of mouth marketing as their most important source of new business. And yet, only 6% of agencies take advantage of this organic approach.


It may be difficult to encourage customers to recommend your web design services to their personal networks. Luckily, a Nielson survey found that client reviews and testimonials work nearly as well to capture prospective buyers. While similar, there’s a key distinction between the two:


Client testimonials

  • Gathered and managed by businesses

  • Acquired from satisfied customers


Client reviews

  • Collected and owned by a third-party

  • Content features a wider range of opinions


A majority of consumers and businesses use online reviews prior to making a purchasing decision. As a result, it’s important for any web designer or freelancer to build a robust portfolio of client reviews and testimonials that addresses how consumers purchase services.


How to ask clients for a review


This article features 6 tips on how to ask for client testimonials and leverage them to establish business credibility. In turn, this helps your agency build trust with prospective clients, supporting continual growth.


  1. Pick the right time to request a client testimonial

  2. Use different methods to request client reviews

  3. Encourage clients to act

  4. Develop a client testimonial template

  5. Feature client reviews on relevant platforms

  6. Repurpose your client testimonials


1. Pick the right time to request a client testimonial

The average full-time American employee works almost 9 hours a day, leaving little time for much else. This makes convincing a client to leave a testimonial a difficult task. To improve success in this endeavor, analyze your customer journey. This will help you determine when they’ve most likely experienced success with your product or service.