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Jan 21, 2021
6 min

Red Collar’s humanistic approach to award-winning web design

“We value people. So we create websites that help our clients achieve their goals and speak to their audience.” This is Red Collar, a full-cycle, international digital agency based in Voronezh, Russia. Launched in 2011, they’ve already racked up a stellar reputation with a showcase of Russian and international web design awards, including two CSSDA’s Agency of the Year awards and a Webby. Recently they've expanded to the USA, opening an office in New York. Red Collar’s approa

Jan 21, 2021
7 min

6 tips to gathering and leveraging client testimonials

by Kate Russell | Content and Editorial Associate, Clutch The secret’s out: a dedicated customer base is any web design agency’s or freelancer’s greatest marketing tool. More than ever before, customers distrust traditional advertising methods. According to BrightLocal’s Local Consumer Review Survey, 45% of consumers aged 18-55+ are skeptical of online reviews. Along with marketing executives, freelancers recognize word of mouth marketing as their most important source of new

Jan 21, 2021
17 min

Your complete agency guide to conducting a competitive market analysis that drives results

If market domination isn’t what your client is after, you can stop reading here. Carving out your own place in the market landscape is no easy feat. It’s about knowing your audience, knowing your product, knowing your competitors and knowing how you fit in as an essential part of the puzzle. Let’s face it, we all want to be that missing je ne sais quoi. We all want customers to buy our products thinking, saying and feeling: “You complete me.” And your clients aren’t any diffe

Jan 21, 2021
8 min

7 proven upselling techniques to generate bigger projects

by Mark Barber | Business Development Manager, 10COM Web Development As a freelancer or agency professional, you’re probably primed to believe that bigger is better. The problem is, most projects don’t start out as expansive, highly lucrative jobs. So if you’re overlooking little leads, you could be missing out on major opportunities. You may have noticed that you encounter quite a few small leads. Though clients’ goals would be better served by much larger projects, most cli

Jan 21, 2021
9 min

Winning at project budget management [agency guide]

Effective project budget management isn’t just about dollars and cents. It’s also about achieving goals, building relationships, and meeting client expectations. Once mastered, you’ve got a powerful tool that can serve you in countless situations—think of it as your agency’s Swiss Army knife. For the budget weary, don’t fret. Budget management is a discipline any professional can hone. All it takes is commitment and some trial and error. Before you start crunching the numbers

Jan 21, 2021
4 min

Grow your agency with the new Wix Partner Program

Today, agencies and freelancers are searching for new opportunities to help them grow. There’s a variety of ways you can accomplish this, whether it’s expanding your service offerings, getting more clients or finding new ways to deliver better results. We believe the best way to grow is to partner up. So that’s why we’re launching our Wix Partner Program for agencies and freelancers. Learn about all the benefits you can earn and how to scale your agency or business by joining

Jan 21, 2021
10 min

23 game-changing B2B lead generation strategies for agencies

Whether you’re thinking about your short-term or long-term business goals, B2B lead generation is as important today as it’s ever been. A strong approach to generating B2B leads can set up your agency for big gains now and well into the future. Of course, it all depends on the effectiveness of your methods. This is where things get interesting, because there’s no “one right way” of snagging top leads. The key is to get a clear handle on the various factors that go into the pr

Jan 21, 2021
4 min

How to create a realistic client project timeline

Still figuring out what timelines to offer your clients? In the beginning, it’s easy to ballpark an overly ambitious timeline that doesn’t give your designers, SEO-specialists, writers and developers enough time to meet the deadline/. Especially when your team is still figuring out the most efficient workflow. Creating a realistic project timeline will help you build your client relationships and wrack up those good reviews. Not to mention standardize your workflow, empower y

Jan 21, 2021
5 min

How Lovage Inc. generates 50% of their leads on Wix

“We want to help our clients be catalysts that change the world.” When Stephanie M. Casey first started building websites for herself, she quickly grew comfortable working on Wix. Barely a decade later, Casey is now the founder and CEO of her own web design agency, Lovage Inc. Casey’s team is powered by 6 multi-skilled artists, designers and developers with the majority of the team working in an office in downtown Dallas, Texas. Although today they’ve been working remotely du

Jan 21, 2021
1 min

[Webinar] Creating a winning blog strategy for your clients

Your clients’ blog is key to the success of their business. With the right strategy in place, a blog can drive more traffic to your client sites, grow their communities and convert visitors into loyal customers. So how do you maximize the full potential of your clients’ blog? On June 17 at 2PM EDT, Jonathan Sitbon, Blog Expert at Wix, will show you how he’s strategized some of the most popular blogs on the web—driving millions of visits. Join our free webinar for agencies and

Jan 21, 2021
7 min

Marketing research guide for agencies

Market research is an essential part of any client project. Without it, you’re just a marketer with an opinion. And opinions won’t lead your clients to success. With the right resources, you can understand your clients’ market and see what competitors are up to. This knowledge is key to building a data-driven marketing strategy that actually works. Still on the fence? In a recent survey of 20,000 online consumers, 46% said brands annoyed them most when they pushed irrelevant

Jan 21, 2021
5 min

Empower your clients to sell online with these 2020 product releases

By 2021, the number of online shoppers is expected to reach 2.14 billion, almost a 50% increase since 2016. These numbers will only continue to grow, as more shoppers move their consumption online—are your clients ready? It’s time to start offering eCommerce solutions as a service offering and adapting your clients’ strategy for the new online demand. Get ahead of the game and help your clients sell online with these new products and features from Wix Stores. Dropshipping Exp